Michael blends design craft with commercial success to drive experience-led transformation. Now building a SaaP ecosystem at Preface, he also mentors communities to bridge humanity and technology.

Claudia explores service design, responsible innovation, and decision-making. At EGGS, she blends diverse perspectives, hosts Tácito podcast, and challenges design’s role in the Fourth Industrial Revolution.

Sam champions equity-centered research, amplifying historically excluded voices. At Optimistic Design, she integrates systemic understanding and design to create impactful, community-driven solutions.

Colleen is a designer, researcher, and strategist co-creating equitable futures. As a CX strategist, she blends curiosity with community-driven design, crafting impactful experiences and advocating for inclusion.

Sarra is a data activist and tech policy expert focused on ethical AI and human rights. She advances responsible tech use in migration, conflict, and security through research, advocacy, and policy analysis.

Froukje pioneers human-centered design research, specializing in contextmapping and social impact. As a professor and service designer, she explores how designers facilitate long-term change and collaboration.

Lisa designs better government services, applying service design in public programs, military innovation, and strategy. She co-organized Ukraine’s first HCD conference to help public servants rethink service delivery.

Oliver blends business strategy with service design to tackle global challenges. Leading systems strengthening at ThinkPlace Kenya, he crafts human-centric solutions that drive impact and social change.

Beth designs context-driven solutions in health, education, and digital economies. At ThinkPlace Kenya, she applies service and systems design to drive impact across Africa and beyond.

Sophie applies design research to social and environmental challenges. Passionate about circular and regenerative design, she explores decolonizing design to foster inclusive, context-driven innovation.

Giyong is a service designer passionate about foresight and innovation. Based in Barcelona, he explores speculative design to shape meaningful experiences and strategy. He is also a published author.

Sayali is an experience designer and change strategist specializing in service design, research, and accessibility. A lecturer and mentor, she blends design leadership with creativity to drive positive impact.

Miranda designs for a circular economy, rethinking products, services, and systems to reduce waste and support nature. With 25+ years in research and design, she now consults on sustainable innovation.

Sunhera applies service design to complex challenges in culture, innovation, and finance. Passionate about strategic storytelling, she creates meaningful experiences and mentors the next wave of designers.

Sarah is an award-winning service design leader shaping transformation in SaaS and finance. Passionate about strategy and research, she coaches designers and drives innovation through talks and workshops.

Brad applies systems thinking and design to drive business transformation. At Bupa, he builds high-performing teams, embeds design for impact, and mentors designers to bridge methodology with measurable outcomes.

Sebastian is a strategic designer and foresight strategist focused on relationships, systems thinking, and co-creation. He drives cultures of care and designs for human and more-than-human stakeholders.

Linn is a service design leader and founder of Made Manifest. She drives transformational projects, writes Ask a Service Designer, and speaks globally on service design, strategy, and innovation.

Ana Paula is a professor, consultant, and Service Design Lab founder at UNAM. With 15+ years of experience, she drives service design education and strategy across diverse industries and sectors.

Ruth uses design for deep listening and systems change. As founder of Groundswell, she drives participatory service design to dismantle barriers, challenge norms, and reshape possibilities.

Daniela is a Service Design pioneer shaping its knowledge and community. A professor at Politecnico di Milano, she focuses on public sector innovation, healthcare, and the future of service design education.

Andy is a design leadership coach, educator, and writer helping organizations and individuals transform. Co-author of Service Design, he shares insights through teaching, writing, and his Power of Ten podcast.

Wolfgang is a design leader with 20+ years in Fortune 500s and startups, crafting user-centered solutions at global scale. He blends product expertise with an eye for detail to drive tech innovation.

Poorva is a service designer untangling CX challenges across industries. With a background in architecture and industrial design, she blends research, strategy, and creativity to craft impactful experiences.

Hnin is a service design consultant helping teams build human-centered services. With 10+ years across finance, telecom, and blockchain, she drives knowledge sharing in strategic and service design.

Gilang drives meaningful innovation by bridging strategy and customer needs. At Somia CX, he uncovers insights across industries to turn complexity into impactful, human-centered solutions.

Danny is a multidisciplinary artist and foresight analyst blending theatre, design, and strategic innovation. Now at OCAD University, he leverages foresight to help individuals and organizations shape better futures.

Morgan is an interdisciplinary designer merging systems thinking with creative problem-solving. They bridge disciplines to make design more inclusive, empowering creatives to apply their perspectives across sectors.

Adi is an AI and design leader specializing in CX, data governance, and transformation. With 15+ years in finance and consulting, he blends tech expertise with strategy to drive meaningful business impact.

Vanessa is a CX transformation leader blending design innovation with business strategy. With 20+ years across finance and media, she fosters customer-centric cultures and drives impactful solutions.

Nidhi is a service designer and UX researcher passionate about impact-driven design. She transforms complex challenges into effective strategies, blending empathy, culture, and innovation for meaningful change.

Fernanda is a Chilean designer driven by radical research and innovation. With experience across industries, she excels in service and strategic design, blending academia, collaboration, and change-making.

Shirley designs ways to connect people and foster collaboration. By day, she drives digital transformation in med-tech; by night, she hosts World Cafés to empower communities through collective wisdom.