This talk will focus on the importance of understanding the cultures we are designing for in order to craft impactful and relevant services. I will also explain the relevance of gathering insights from various cultural perspectives to avoid biases and foster success in multicultural design teams.

Make Meaningful Work defines culture as "the interactions, relationships and behaviours between people to take healthy action". It is how we feel and how we make others feel in and around the delivery, process, tools, methodologies and outputs of work. The problem for people at work is that often cultures feel vague or imposed upon people at work by others through words like "values" where often people don't always know what the words mean, or how to discuss, confront problems in cultures at work or positively influence or improve it. We simply do not know how to Lead Meaningful Cultures. This session will demonstrate how you can more positively influence cultures and the people working in it by applying a tool that myself and Josephine Wong (co-founder in Make Meaningful Work) invented called "Practice Spotting (tm)" to more explicitly Make Meaningful Work together. "Practice Spotting(tm)" is "The Key" to help individuals and teams address the gap between feeling sleepwalking or engaged in your work, and to "Take Responsibility to Insert Meaning into Moments that Matter".

The 21st century faces some of the greatest challenges in our human history, from global warming, technological disruptions, to aging society and the recent pandemic. While these complex global issues are all unique in their own way, the one common thing shared across them is the people. This talk will deep dive into the world of behavioral science, an emerging field that has been gaining global recognition in recent years for its impact towards supporting government policies and tackling world’s toughest challenges. By the end of the talk, the audience will understand the fundamentals of what behavioral science is, and how it can be used to empower service design to make a positive impact in our society. Real-world case studies of applied behavioral science will be discussed across people, organizational, and societal levels to showcase the potential of behavioral science in creating positive behavioral change and sustainable impact to the world.